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Local Muslimah fashion brand eyes Japan, European markets

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MUMTAZ Collections is eyeing to export its line of Muslimah apparel to Europe, Japan and the Middle East.

This is not the first time that the homegrown brand has expanded beyond the sultanate. Its shawls, skirts and blouses - which have gained a strong following in Brunei - are also being sold in Malaysia. But for Mumtaz Collections’ CEO Syedah Siti Sarah Hj Syed Anayatullah Shah, getting into more markets overseas is in line with the company’s expansion plan.

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